For God, Country, and Coca-ColaBasic Books, 2000 M03 17 - 621 páginas For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.” |
Contenido
Time Capsule The Golden Age of Quackery | 7 |
What Sigmund Freud Pope Leo and John Pemberton Had in Common | 17 |
The Tangled Chain of Title | 34 |
Asa Candler His Triumphs and Headaches | 47 |
Bottle It The Worlds Stupidest Smartest Contract | 69 |
Heretics and True Believers 19001922 | 83 |
Success Under Siege | 87 |
Dr Wiley Weighs In | 107 |
Paul Austins Turbulent Sixties | 271 |
Big Reds Uneasy Slumber | 293 |
The Corporate Era 19801999 | 323 |
Roberto Goizuetas Bottom Line | 327 |
The Marketing Blunder of the Century | 347 |
The Big Red Machine | 364 |
Global Fizz | 390 |
Ivester Inherits a World of Trouble | 424 |
The Sinister Syndicate | 123 |
CocaColas Civil War | 135 |
The Golden Age 19231949 | 147 |
Robert W Woodruff The Boss Takes the Helm | 151 |
A Euphoric Depression and Pepsis Push | 172 |
The 4000 Bottle CocaCola Goes to War | 195 |
CocaCola Über Alles | 213 |
Trouble in the Promised Land 19501979 | 227 |
CocaColonization and the Communists | 231 |
Breaking the Commandments | 246 |
World Without End? | 440 |
The Sacred Formula | 456 |
CocaCola Magic Thirty Business Lessons | 461 |
Notes | 469 |
Bibliography | 583 |
Interviews | 593 |
Acknowledgments to First Edition | 596 |
Acknowledgments to Revised Edition | 599 |
| 601 | |
Otras ediciones - Ver todas
For God, Country and Coca-Cola: The Unauthorized History of the World's Most ... Mark Pendergrast Sin vista previa disponible - 1999 |
Términos y frases comunes
advertising American annual appeared Asa Candler asked Atlanta Austin beverage Bill bottle bottlers called CC Archives Coca Coca-Cola Company cocaine Coke Coke's Cola consumers continued contract corporate diet Dobbs efforts executive finally formula fountain Georgia give Goizueta hand head industry interview Italy Ivester John Jones July June Keith later letter look manager March medicine million never noted observed offered opened parent Pemberton Pepsi percent plant president profits quoted Refresher Robert Robert Woodruff Robinson sell share signs soda soft drink sold soon sugar syrup taste thing Thomas told took turned United wanted Week White Wiley Woodruff wrote young
Pasajes populares
Página 2 - But unlike the wartime letters, which expressed heartfelt gratitude, these contained feelings of betrayal: "Changing Coke is like God making the grass purple." "I don't think I would be more upset if you were to burn the flag on our front yard." Roberto Goizueta and his cohorts were taught a quick, incisive business lesson, and they finally capitulated, bringing back the old Coke to a grateful world. The issue was not taste. The issue was not marketing surveys or focus groups. The issue was God....