Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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If it is a good review, the book could sell tens of thousands and it will probably
also be reviewed by Newsweek, The New York Times, U.S. News & World Report
, and dozens of other newspapers and magazines. The Value of a Plant Some ...
Psychological Inventions in Print Time magazine is a complicated psychological
invention difficult to analyze by itself, but by comparison with its major competitor,
Newsweek, at least some of the intricacies of Time 's emotional appeal become ...
Newsweek, on the other hand, is far more passive. Newsweek readers have
much less emotional need to see themselves in a dominant-aggressive role.
They have other hangups — avoidance of conflict, passivity toward power in the
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005