Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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Therefore , it is especially difficult for Americans to believe this treasured concept
of free will has been subverted and appropriated in the interest of an efficient
merchandising - consumer oriented economic system . It may also be difficult to ...
Perceptual Defenses in News Many individual journalists appear to believe —
and their perceptual defense may have led them to believe — that advertising
really does not sell anything and is a losing proposition for advertisers , most of ...
Tailoring to Vogue readers ' emotional need to believe in upper - class fantasies ,
the first paragraph is worth repeating : This year ' s love story is upbeat all the
way . Its leads are two recruits from rockdom to establishment television .
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005