Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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There are only two ways for a tobacco manufacturer to obtain new smokers for
his brand . He can pirate smokers from competing brands , or he can go after new
smokers , conditioning them to consumption long before they have taken their ...
Wilson Bryan Key. were cald phic crite change . znacation , Several years ago , a
major cigarette manufacturer established in a series of research interviews that
their market had distinct basic brand - changing patterns for males and females .
One brand may obtain a momentary profitable advantage , but heavy and
sustained market movements are relatively stable for most major companies .
This is the major role of high - volume competitive advertising — to keep any one
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005