Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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Every issue of Cosmopolitan features an article such as “ Get Thin and Stay Thin .
” Vogue features an endless succession of articles such as “ ' Underweight ? A
Fresh Look at the Problem ” ( as though a ' ' fresh ” look were really necessary ) .
One of the current cosmetic claims is fascinating when looked at critically — the
natural look , with its accompanying natural smell . It requires more cosmetics for
a woman to achieve the natural look than it does to achieve the made - up look .
Before reading further , look quickly at the name on the back of the hockey glove .
Take the first idea that pops into your head . Please do not read further until you
try to decipher the name . On the top hockey player ' s padding appears the ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005