Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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The relationship between subliminal stimuli and posthypnotic suggestions was
recognized as early as 1917 by Dr. Otto ... Effect demonstrates the power of a ' '
sub' ' to evoke behavioral response when certain conscious relationships occur, ...
This does not mean, however, the relationship does not exist. It simply means
that we do not as yet have sensitive enough instruments capable of isolating the
precise number of homosexual stimuli that will produce a full-fledged queen.
A list of people representing both personal and occupational relationships for
teen-agers was prepared. All those included were individuals with whom teen-
agers were likely to have a close, familiar, intimate, and trusting relationship —
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005