Media SexploitationPrentice-Hall, 1976 - 234 páginas |
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Página 163
... brand . He can pirate smokers from competing brands , or he can go after new smokers , con- ditioning them to consumption long before they have taken their first puff . Pirating is usually attempted by give - aways , contests , rewards ...
... brand . He can pirate smokers from competing brands , or he can go after new smokers , con- ditioning them to consumption long before they have taken their first puff . Pirating is usually attempted by give - aways , contests , rewards ...
Página 164
... brand preferences and compare them in an algebraic matrix with time smoking the present brand and brands for- merly smoked . The system produced highly accurate predic- tions for future brand changing patterns , predictions which gave ...
... brand preferences and compare them in an algebraic matrix with time smoking the present brand and brands for- merly smoked . The system produced highly accurate predic- tions for future brand changing patterns , predictions which gave ...
Página 165
... brand may obtain a momentary profitable advantage , but heavy and sustained market movements are relatively stable for most major companies . This is the major role of high - volume competitive advertising to keep any one brand from ...
... brand may obtain a momentary profitable advantage , but heavy and sustained market movements are relatively stable for most major companies . This is the major role of high - volume competitive advertising to keep any one brand from ...
Contenido
The Commercial Appropriation of the Unconscious | 1 |
The Gay Playboys Penthouse | 16 |
The Fashion Massage | 35 |
Derechos de autor | |
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addiction adult advertising album alcohol American anal appeared archetypal audience Beatles Beefeater behavior body odor brand brassiere breasts Caduveo cigarette clean commercial consciously perceived consumer cost per thousand course culture death deodorants drinkers drinking drug editors embedded embeds emotional example Exorcist fantasy Father Karras feelings female figure film fovea genital area girl hair heavy highly homosexual human illusions individuals industry interviews involves Johnnie Walker look magazine male manipulation merchandising million models mother movie newspapers Newsweek North America nude olfactory olfactory bulbs parents pears Peck & Peck percent perceptual defenses photograph physicians picture Playboy Playgirl purchase readers record relationship repressed roughly saccades scene sell sexual significance smell smokers society Sonny and Cher sound subliminal stimuli subliminal techniques symbolic taboo tachistoscopic teen-agers television Tommy unconscious Vaseline verse vertising virtually visual woman women young