Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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The model ' s face is curious — not one line , shadow , dimple , or wrinkle is
shown . The outlines of the face are sharp – on each side and under the chin .
The face seems flat and one - dimensional . The cover was tested with half a
One of the most dramatic visual subliminal stimulation techniques in The Exorcist
featured full - screen tachistoscopic displays . Numerous times during the movie
there was a sudden flash of light and the face of Father Karras momentarily ...
If you turn the ad on its left side , a very distinct face — complete with moustache
and goatee — appears cleverly hidden away in the ice cube . The ad was shown
to several hundred people without one discovering the hidden face , even ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005