Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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Every issue of Cosmopolitan features an article such as “ Get Thin and Stay Thin .
” Vogue features an endless succession of articles such as “ ' Underweight ? A
Fresh Look at the Problem ” ( as though a “ ' fresh ” look were really necessary ) .
One of the current cosmetic claims is fascinating when looked at critically — the
natural look , with its accompanying natural smell . It requires more cosmetics for
a woman to achieve the natural look than it does to achieve the made - up look .
92 per thousand in Look magazine . HEAVY VODKA USERS ( 4 or more drinks
per week ) Cost per Thousand Readers ( for full - page % of Total Readers black
and white ) Publication Life 4 . 9 4 . 2 Look Newsweek New Yorker Playboy ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Sin vista previa disponible - 2005