Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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But several weeks after having perceived the ad , the reader might opt for that
particular brand without ever consciously realizing the basis for his decision .
Further , when the sub is consciously perceived , a conscious memory fix
appears to ...
Sound , nevertheless , can be perceived at each end of the spectrum beyond the
consciously perceived frequencies . Resonance and other sound qualities also
play parts in the subliminal perception of sound . To illustrate , some Moog ...
Apparently all they perceived was a happy family , older parents with a young
child off on a cruise , most likely heading for the tropics during the winter . The
physicians were clearly missing — at least at the conscious level — what the ad ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
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