Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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If a $ 20 , 000 advertisement or illustration ( the two are often the same in Vogue )
sells effectively , the advertiser will easily sell more than twenty times the price of
the ad . In Vogue the black - and - white illustrations consistently appear to ...
The technique does , indeed , sell the news — which sells the advertising which
sells the products . The Times merchandising of news is successful . Net income
during 1971 was $ 9 . 5 million , even though down from $ 13 . 7 million the ...
These visual representations of war unquestionably sell Time , which sells ads ,
which sell merchandise . But , what is the effect of this symbolic subliminal
enrichment ? What are the effects of sexualizing war and death ? Were reader ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
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Social Communication in Advertising: Consumption in the Mediated Marketplace
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Sin vista previa disponible - 2005