Prentice-Hall, 1976 - 234 páginas
Examines and illustrates the widespread use of subliminal imagery and suggestion in all the mass media and the long-term effects of subliminal techniques on the public
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The sound track, for which the movie won an Academy Award, was a brilliant
example of creative subliminal sound engineering. Similar techniques have been
used for years in other movies and by the popular music recording industry.
In addition to the pigs' squealing hidden in The Exorcist sound track, Regan's
grotesque, filthy face during the exorcism scenes often resembled that of a pig.
Further, subliminal reinforcement for the pig symbol is obtained by the word PIG ...
The consumption of music and sound generally followed two patterns. One
pattern built slowly from plateau to plateau, always intensifying the audience's
emotional response. Indeed, in a sample of roughly fifty women who had seen
the movie ...
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LibraryThing ReviewCrítica de los usuarios - cameronl - LibraryThing
Don your tin-foil hats, we're delving into the world of subliminal advertising. "Sex" on a Ritz cracker and penises in the ice cubes of magazine ads. The three stars is strictly for the entertainment value of the book, not the validity of its claims. Hilarious! Leer comentario completo
The Commercial Appropriation of the Unconscious
The Gay Playboys Penthouse
The Fashion Massage
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Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss,Jackie Botterill,Stephen Kline,Sut Jhally
Sin vista previa disponible - 2005