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A BILL TO PROHIBIT THE TRANSPORTATION IN
INTERSTATE COMMERCE OF ADVERTISE-
MENTS OF ALCOHOLIC BEVERAGES,
AND FOR OTHER PURPOSES

MAY 12 AND 13, 1947

Printed for the use of the Committee on
Interstate and Foreign Commerce

62655

UNITED STATES
GOVERNMENT PRINTING OFFICE

WASHINGTON: 1947

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R.V.5. 14 A3 97

Babson, Roger W., Babson Park, Mass.

Barnes, Dr. Roswell P., associate general secretary, Federal Council

of the Churches of Christ in America, 297 Fourth Avenue, New

York, N. Y.............

Betts, Albert D., executive secretary, South Carolina Federated
Forces for Temperance and Law Enforcement, 75 Whitman Street,
Orangeburg, S. C..

Blackwelder, Dr. Oscar Fisher, pastor, Lutheran Church of the
Reformation, 212 East Capitol Street, Washington, D. C..

Brady, Joseph E., coordinator, State Councils, International Union

of Brewery Workers, Cincinnati, Ohio...

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73, 91, 150

Braucher, Frank, president, Magazine Advertising Bureau, 271
Madison Avenue, New York 16, N. Y..

Bryson, Hon. Joseph R., a Representative from the State of South

Carolina...

Capper, Hon. Arthur, a Senator from the State of Kansas.
Carroll, Dr. Robert S., Duke University, Homewood, Asheville, N. C..
Christgau, O. G., State superintendent, Iowa Anti-Saloon League,
Shops Building, Des Moines, Iowa..

Cloward, Rev. Donald B., executive secretary, Council on Christian

Social Progress of the Northern Baptist Convention, New York,

Colvin, D. Leigh, representing the International Reform Federation,
Evanston, IlÏ....

Colvin, Mrs. D. Leigh, National Women's Christian Temperance

Union, 1730 Chicago Avenue, Evanston, Ill. -

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Cromwell, Walter O., Chicago Juvenile Protective Association, 816
South Halsted Street, Chicago, Ill.

Cunningham, Glenn, P. O. Box 162, Emporia, Kans

Dawson, Dr. J. M., Southern Baptist Convention, 715 Eighth Street
NW., Washington, D. C...

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Gross, M. Louise, national chairman, Women's Moderation Union,
321 Halsted Avenue, Harrison, N. Y.

37

Gross, Martin, Jr. Secretary, Pennsylanvia State Council of Brewery
Workers, Harrisburg, Pa..

98

Grosse, Dr. Ernest E., First Church of the Nazarene, 3311 Gainesville
Street SE, Washington, D. C.......

81

Hammaker, Bishop Wilbur E., the Methodist Board of Temperance,
317 Trinity Building, Denver, Colo..

7

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Wolf, Walter F., representing the Presbyterian Church in the United
States of America, 3813 Ninth Street, South, Arlington, Va......----
Briefs by:
Dunford, Edward B., attorney for the Anti-Saloon League of America,
131 B Street SE., Washington, D. C............-

Johnson, Henry M., president, National Temperance and Prohibition
Council, 704 Louisville Trust Building, Louisville, Ky..
Additional statements and letters submitted by:

Blake, Frank, director of public policy, Outdoor Advertising Associa-
tion of America, Inc., 25 East Washington Street, Chicago, Ill...
Chapin, C. L., president, Repeal Associates, Inc., Otis Building, 810
Eighteenth Street NW., Washington 6, D. C...

Curtiss, Ralph E., law offices of Todd and Dillon, Kellogg Building,

Washington, D. C...

Haggerty, John B., president, International Brotherhood of Book-
binders, 901 Massachusetts Avenue NW., Washington, D. C....
Helferstein, Charles P., president, National Editorial Association,
Live Oak, Fla..

Johnson, Henry M., president, National Temperance and Prohibition

Council, Louisville, Ky...

Jones, Howard T., executive secretary, Distilled Spirits Institute, Inc.,
1135 National Press Building, Washington 4, D. C..........
Lahey, Edward V., president, United States Brewers Foundation,
Inc., 21 East Fortieth Street, New York 16, N. Y..

159

LIQUOR ADVERTISING

MONDAY, MAY 12, 1947

UNITED STATES SENATE,

COMMITTEE ON INTERSTATE AND FOREIGN COMMERCE,

Washington, D. C. The committee met at 10 a. m., pursuant to call, in the Senate caucus room, Senate Office Building, Senator Clyde M. Reed presiding.

Present: Senators Reed (presiding), Moore, Stewart, and McFarland.

Present also: Senators Capper, Langer, Taylor; Representatives Bryson and Philipps.

Senator REED. The hearing will please come to order.

This is a hearing of the full Interstate Commerce Committee of the Senate, upon Senate bill 265, introduced by Senator Capper of Kansas. The bill will be inserted in the record at this point.

(S. 265 is as follows:)

[S. 265, 80th Cong., 1st sess.]

A BILL To prohibit the transportation in interstate commerce of advertisements of alcoholic beverages, and for other purposes

Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, That it shall be unlawful for any distiller, brewer, vintner, manufacturer, wholesaler, or retailer or for the agent, broker, or factor of any of them, engaged in the sale of alcoholic beverages to cause to be transported in the mails or otherwise from any State or Territory or the District of Columbia to any other State or Territory or the District of Columbia any newspaper, periodical, news reel, photographic film, or record for mechanical reproduction advertising alcoholic beverages or containing the solicitation of an order for alcoholic beverages.

SEC. 2. It shall be unlawful for any publisher or for the agent of any publisher to cause to be transported in the mails or otherwise from any State or Territory or the District of Columbia to any other State or Territory or the District of Columbia any newspaper, periodical, news reel, photographic film, or record for mechanical reproduction advertising alcoholic beverages or containing the solicitation of an order for alcoholic beverages.

SEC. 3. It shall be unlawful for any common carrier or for any private carrier for hire to transport from any State or Territory or the District of Columbia to any other State or Territory or the District of Columbia any newspaper, periodical, news reel, photographic film, or record for mechanical reproduction advertising alcoholic beverages or containing the solicitation of an order for alcoholic beverages.

SEC. 4. It shall be unlawful to broadcast by means of any radio station for which a license is required by any law of the United States, or for any person operating any such station, to permit the broadcasting of any advertisement of alcoholic beverages or the solicitation of an order for alcoholic beverages.

SEC. 5. No letter, postal card, circular, or pamphlet of any kind containing any advertisement of alcoholic beverages or a solicitation of an order for alcoholic beverages shall be deposited in or carried by the mails of the United States, or be delivered by any postmaster or letter carrier, when addressed or directed to any place in any State or Territory of the United States, or the District of

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