Multicultural Public Relations: A Social-interpretive Approach

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Iowa State University Press, 2000 - 144 páginas
A reference for public relations students, academics, and practitioners, this book brings brave new perspectives to the diverse world of communications. Throughout the text, Banks demonstrates how public relations can be used on a corporate and cultural level. With coverage on the latest in technology, demographics, and research findings, Multicultural Public Relations brings culture and communication together in one all-inclusive edition.

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