The Reasoning Voter: Communication and Persuasion in Presidential CampaignsUniversity of Chicago Press, 2020 M05 15 - 332 páginas The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post |
Contenido
1 | |
7 | |
The Process of Becoming Informed | 22 |
Information Shortcuts | 44 |
Evidence and Inference in Voting | 72 |
5 Attributable Benefits and Political Symbols | 96 |
Surges and Declines in Presidential Primaries | 115 |
Watergate and the Rise of Jimmy Carter | 149 |
George Bush Ronald Reagan and the Legacy of 76 | 167 |
9 The Fight to Redirect the Democratic Coalition in 1984 | 184 |
10 Conclusion | 212 |
11 The Election of 1992 | 237 |
Notes | 265 |
293 | |
313 | |
Otras ediciones - Ver todas
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Samuel L. Popkin Vista previa limitada - 1991 |
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Samuel L. Popkin Sin vista previa disponible - 1991 |
Términos y frases comunes
American Political Science asked assess attitudes behavior believe Bill Clinton campaign candidate's candidates CBS News/New York CBS/New York changes Choice Clinton cognitive concern cues debate decision Democratic primary Dukakis economic effects electorate emphasizes evaluations example exit poll expectations favorable focus Ford framing front-runner Gary Hart George Bush George McGovern Gerald Ford Glenn Gresham's law Hampshire primary Hart's images important increase inflation information shortcuts interview Iowa issues Iyengar Jackson Jerry Brown Jesse Jackson Jimmy Carter John Glenn Kahneman Kinder less low-information Mondale nomination paign party identification party's percent politicians positions preferences president presidential election Presidential Primaries primary voters problems programs pseudocertainty effects Psychology Public Opinion questions ratings Reagan reasoning respondents role Ronald Reagan Senator social stories Super Tuesday survey television Theory thought tion turnout Tversky unemployment unions victory vote Walter Mondale Watergate York Times poll