Narconomics: How to Run a Drug Cartel

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PublicAffairs, 2016 M02 23 - 288 páginas
What drug lords learned from big business

How does a budding cartel boss succeed (and survive) in the 300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.
     And what can government learn to combat this scourge? By analyzing the cartels as companies, law enforcers might better understand how they work—and stop throwing away 100 billion a year in a futile effort to win the “war” against this global, highly organized business.
     Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers.
     The cast of characters includes “Bin Laden,” the Bolivian coca guide; “Old Lin,” the Salvadoran gang leader; “Starboy,” the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder. Along with presidents, cops, and teenage hitmen, they explain such matters as the business purpose for head-to-toe tattoos, how gangs decide whether to compete or collude, and why cartels care a surprising amount about corporate social responsibility.
More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them.

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Contenido

CARTEL INCORPORATED
1
COCAINES SUPPLY CHAIN
9
COMPETITION VS COLLUSION
29
THE PEOPLE PROBLEMS OF A DRUG CARTEL
53
PR AND THE MADMEN OF SINALOA
77
OFFSHORING
103
Photo Section
125
THE PROMISE AND PERILS OF FRANCHISING
133
ORDERING A LINE ONLINE
167
DIVERSIFYING INTO NEW MARKETS
193
COMING FULL CIRCLE
215
WHY ECONOMISTS MAKE THE BEST POLICE OFFICERS
239
Acknowledgments
255
Notes
257
Index
267
Derechos de autor

INNOVATING AHEADOF THE LAW
149

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Acerca del autor (2016)

Tom Wainwright is the Britain editor of The Economist. Until 2013 he was the Mexico City bureau chief of The Economist, covering Mexico, Central America and the Caribbean, as well as parts of South America and the United States border region. He has been a commentator on the drugs business on CNN, the BBC and NPR, among others. He has a first-class degree in philosophy, politics, and economics from Oxford University. Wainwright lives in London, England.

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