Take Today: The Executive as DropoutHarcourt Brace Jovanovich, 1972 - 304 páginas |
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Página 184
... Corporate images , built up by the putting on and wearing of vast media audiences as mask and costume ( as in the once - famous " Bell Telephone Hour " of radio decades ) , enable a new type of " corporate force " or image to emerge ...
... Corporate images , built up by the putting on and wearing of vast media audiences as mask and costume ( as in the once - famous " Bell Telephone Hour " of radio decades ) , enable a new type of " corporate force " or image to emerge ...
Página 223
... corporate service for distributing corporate services to private individuals , it is self- liquidating . With telephone and TV it is not so much the message as the sender that is " sent . " It is not so much the receiver who gets the ...
... corporate service for distributing corporate services to private individuals , it is self- liquidating . With telephone and TV it is not so much the message as the sender that is " sent . " It is not so much the receiver who gets the ...
Página 225
... corporate organization inward . What it had previously pursued as a tangible product it now tends to regard as an ideal of service . Formerly , the " ideals " had merely been carefully specified procedures . They corresponded to Plato's ...
... corporate organization inward . What it had previously pursued as a tangible product it now tends to regard as an ideal of service . Formerly , the " ideals " had merely been carefully specified procedures . They corresponded to Plato's ...
Contenido
PROLOG TO EXPLORATION | 3 |
SAMPLER FOR EAGER READERS | 12 |
Irresistible | 27 |
Derechos de autor | |
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