Take Today: The Executive as DropoutHarcourt Brace Jovanovich, 1972 - 304 páginas |
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Página 89
... medium . The top shows needed for video cassettes cannot be the mere encounter of casual acquaintance or " names " in a studio . Paradox- ically , as the TV medium embraces everybody as its content , it has to dram- atize the learning ...
... medium . The top shows needed for video cassettes cannot be the mere encounter of casual acquaintance or " names " in a studio . Paradox- ically , as the TV medium embraces everybody as its content , it has to dram- atize the learning ...
Página 146
... medium . However , at the moment , when the entire public is involved in the medium , there occurs the cry of " what the public wants . " It is as if some flip or reversal occurred that enabled the user to say with emphatic voice : " I ...
... medium . However , at the moment , when the entire public is involved in the medium , there occurs the cry of " what the public wants . " It is as if some flip or reversal occurred that enabled the user to say with emphatic voice : " I ...
Página 147
... medium will appear as an interloper . Let us test the prin- ciple that the user of a medium is the content . The response to the media advertiser in the push - button age of media service would tend to resemble the reaction of the ...
... medium will appear as an interloper . Let us test the prin- ciple that the user of a medium is the content . The response to the media advertiser in the push - button age of media service would tend to resemble the reaction of the ...
Contenido
PROLOG TO EXPLORATION | 3 |
SAMPLER FOR EAGER READERS | 12 |
Irresistible | 27 |
Derechos de autor | |
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