Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Página 117
... personal influence and must be considered against the background of the research on group influence and the importance of measures of connections between persons within a given group . The result has been that stress on the importance ...
... personal influence and must be considered against the background of the research on group influence and the importance of measures of connections between persons within a given group . The result has been that stress on the importance ...
Página 118
... personal influence as the major factor in their own decisions , suggesting the presence of longer chains of person - to - person influence . It is possible to dem- onstrate that opinion leaders are distributed widely throughout society ...
... personal influence as the major factor in their own decisions , suggesting the presence of longer chains of person - to - person influence . It is possible to dem- onstrate that opinion leaders are distributed widely throughout society ...
Página 120
Arthur Robert Cohen. group pressures , and personal influence ( see Klapper , 1960 ) . These factors generally render mass communications a contrib- utory agent rather than the sole cause of attitude change ; the effects of the mass ...
Arthur Robert Cohen. group pressures , and personal influence ( see Klapper , 1960 ) . These factors generally render mass communications a contrib- utory agent rather than the sole cause of attitude change ; the effects of the mass ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication