Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 34
Página 9
... Hovland , Janis , and Kelley ( 1953 ) conclude that neither primacy nor recency produces consistent effects . They argue for research on the factors that contribute to the differ- ences in results that have been obtained in the various ...
... Hovland , Janis , and Kelley ( 1953 ) conclude that neither primacy nor recency produces consistent effects . They argue for research on the factors that contribute to the differ- ences in results that have been obtained in the various ...
Página 26
... Hovland and Weiss ( 1951 ) and Kelman and Hovland ( 1953 ) , the fact that they were not supported in the studies of Hovland and Mandell ( 1952 ) and Weiss ( 1961 ) suggests that further research is needed in order to determine the ...
... Hovland and Weiss ( 1951 ) and Kelman and Hovland ( 1953 ) , the fact that they were not supported in the studies of Hovland and Mandell ( 1952 ) and Weiss ( 1961 ) suggests that further research is needed in order to determine the ...
Página 144
... Hovland , C. I. , ed . ( 1957 ) . The Order of Presentation in Persuasion . New Haven , Conn .: Yale University Press . Hovland , C. I. ( 1959 ) . Reconciling conflicting results derived from exper- imental and survey studies of ...
... Hovland , C. I. , ed . ( 1957 ) . The Order of Presentation in Persuasion . New Haven , Conn .: Yale University Press . Hovland , C. I. ( 1959 ) . Reconciling conflicting results derived from exper- imental and survey studies of ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication