Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 95
... subjects would then be expected to eat the vege- table at home ; the letter constituted an additional event incon- sistent with the commitment to eat the vegetable and was The Effects of Enforced Discrepant Behavior 95.
... subjects would then be expected to eat the vege- table at home ; the letter constituted an additional event incon- sistent with the commitment to eat the vegetable and was The Effects of Enforced Discrepant Behavior 95.
Página 107
... table in a dark room . He sees a tiny stimulus light through a small hole in a metal box placed at the front of the room . He is told to watch the light at the signal " Ready " and that after a short time he will see it move . As soon ...
... table in a dark room . He sees a tiny stimulus light through a small hole in a metal box placed at the front of the room . He is told to watch the light at the signal " Ready " and that after a short time he will see it move . As soon ...
Página 109
... table with eight others , all of whom have volunteered to take part in an experiment which involves the discrimination of length of lines . The group is told that their task is to match a standard line with one of three lines differing ...
... table with eight others , all of whom have volunteered to take part in an experiment which involves the discrimination of length of lines . The group is told that their task is to match a standard line with one of three lines differing ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimuli subjects theory tion tive tude change two-sided communication