Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-2 de 2
Página 67
... abstract art , and Senator Robert Taft with accelerated college programs . Subjects who were college students first evaluated the six objects on attitude scales which ran from " good " to " bad . " A number of weeks later , they were ...
... abstract art , and Senator Robert Taft with accelerated college programs . Subjects who were college students first evaluated the six objects on attitude scales which ran from " good " to " bad . " A number of weeks later , they were ...
Página 68
... abstract art is extremely positive and he is only moderately favorable toward the Tribune , his attitudes toward the Tribune will change more ( in the negative direction ) than his attitudes toward abstract art if the Tribune condemns ...
... abstract art is extremely positive and he is only moderately favorable toward the Tribune , his attitudes toward the Tribune will change more ( in the negative direction ) than his attitudes toward abstract art if the Tribune condemns ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication