Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 16
... appeals , and that very few experimental studies have tested the effects of particular kinds of content in arousing particular kinds of motives . One reason for this paucity of data is the fact that it is often difficult in this kind of ...
... appeals , and that very few experimental studies have tested the effects of particular kinds of content in arousing particular kinds of motives . One reason for this paucity of data is the fact that it is often difficult in this kind of ...
Página 19
... appeals can exert an influence on what is learned and retained from a communica- tion . Aggressive feelings toward the communicator may mod- ify the effects of strong fear - appeals . If the subjects feel that he is trying to frighten ...
... appeals can exert an influence on what is learned and retained from a communica- tion . Aggressive feelings toward the communicator may mod- ify the effects of strong fear - appeals . If the subjects feel that he is trying to frighten ...
Página 21
... appeals : a communication's effective- ness is facilitated if some congruency exists between the pre- dispositions of the audience and the appeals made in the com- munication . In order to test this assumption , the investigators first ...
... appeals : a communication's effective- ness is facilitated if some congruency exists between the pre- dispositions of the audience and the appeals made in the com- munication . In order to test this assumption , the investigators first ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication