Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 24
... asked to rate the fairness and justifiability of the presentation . The investigators also measured the amount of information the subjects retained . Although the subjects acquired the same amounts of informa- tion under all sets of ...
... asked to rate the fairness and justifiability of the presentation . The investigators also measured the amount of information the subjects retained . Although the subjects acquired the same amounts of informa- tion under all sets of ...
Página 83
... asked college students either to present , as sincerely as possible , a speech from a prepared outline or to listen to the speech given by another student . The position to be taken in the speech disagreed with the initial position of ...
... asked college students either to present , as sincerely as possible , a speech from a prepared outline or to listen to the speech given by another student . The position to be taken in the speech disagreed with the initial position of ...
Página 87
... asked to write an essay " in favor of the actions of the police . " This issue was chosen because , just before the study , there had been a students ' " riot " at the college and there had been resulting accusations of police brutality ...
... asked to write an essay " in favor of the actions of the police . " This issue was chosen because , just before the study , there had been a students ' " riot " at the college and there had been resulting accusations of police brutality ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication