Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
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Página 62
... attitudinal change . The earlier discussion has omitted the notion of inconsist- ency between an initial attitudinal structure and new informa- tion in the interests of the examination of the more formal as- pects of communication ...
... attitudinal change . The earlier discussion has omitted the notion of inconsist- ency between an initial attitudinal structure and new informa- tion in the interests of the examination of the more formal as- pects of communication ...
Página 142
... Attitudinal consequences of commitment to un- pleasant behavior . Journal of Abnormal and Social Psychology , 60 , 379-383 . Brehm , J. W. , and A. R. Cohen ( 1959 ) . Choice and chance relative deprivation as determinants of cognitive ...
... Attitudinal consequences of commitment to un- pleasant behavior . Journal of Abnormal and Social Psychology , 60 , 379-383 . Brehm , J. W. , and A. R. Cohen ( 1959 ) . Choice and chance relative deprivation as determinants of cognitive ...
Página 147
... attitudinal affect . Jour- nal of Abnormal and Social Psychology , 53 , 367-372 . Rosenberg , M. J. ( 1960 ) . Cognitive reorganization in response to the hypnotic reversal of attitudinal affect . Journal of Personality , References 147.
... attitudinal affect . Jour- nal of Abnormal and Social Psychology , 53 , 367-372 . Rosenberg , M. J. ( 1960 ) . Cognitive reorganization in response to the hypnotic reversal of attitudinal affect . Journal of Personality , References 147.
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication