Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-2 de 2
Página 91
... cents ) , they filled out the attitude measure again . When the change - scores were examined , the subjects toward whom the experimenter had been cool showed more increase in liking for grasshoppers than those toward whom he had been ...
... cents ) , they filled out the attitude measure again . When the change - scores were examined , the subjects toward whom the experimenter had been cool showed more increase in liking for grasshoppers than those toward whom he had been ...
Página 102
... cent ) than were the housewives from the groups which had heard the lecture ( 3 per cent ) . In another study , the same investigators used as subjects farm women who had just had a first child in a nearby state hospital . Before they ...
... cent ) than were the housewives from the groups which had heard the lecture ( 3 per cent ) . In another study , the same investigators used as subjects farm women who had just had a first child in a nearby state hospital . Before they ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication