Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 28
... change of attitude would be in the direction of accepting the communicator's message . Before hearing the persuasive mes- sage , however , half of the subjects were told that the purpose of the ... ATTITUDE CHANGE AND SOCIAL INFLUENCE.
... change of attitude would be in the direction of accepting the communicator's message . Before hearing the persuasive mes- sage , however , half of the subjects were told that the purpose of the ... ATTITUDE CHANGE AND SOCIAL INFLUENCE.
Página 131
... attitude change . The survey uses remote individuals as communicators ; they are outsiders who are often known to espouse a point of view dif- ferent from that held by the respondent . 4. Surveys usually reach the person in his natural ...
... attitude change . The survey uses remote individuals as communicators ; they are outsiders who are often known to espouse a point of view dif- ferent from that held by the respondent . 4. Surveys usually reach the person in his natural ...
Página 138
... attitude change has dealt explicitly with the behavior that may follow a change in attitude . Re- search workers have usually been content to demonstrate that there are factors which affect attitude change and that these factors are ...
... attitude change has dealt explicitly with the behavior that may follow a change in attitude . Re- search workers have usually been content to demonstrate that there are factors which affect attitude change and that these factors are ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication