Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página xi
... Chapter 5 begins the examination of the more subtle psycho- logical processes underlying attitude change , with especial atten- tion to the nature of psychological consistency and the determi- nants of conformity . Chapter 8 raises the ...
... Chapter 5 begins the examination of the more subtle psycho- logical processes underlying attitude change , with especial atten- tion to the nature of psychological consistency and the determi- nants of conformity . Chapter 8 raises the ...
Página 35
... Chapter 7 . The sleeper effect was directly tested in the experiment by Kelman and Hovland ( 1953 ) . In their experiment , it will be recalled , positive , negative , and neutral communicators gave speeches on juvenile delinquency . At ...
... Chapter 7 . The sleeper effect was directly tested in the experiment by Kelman and Hovland ( 1953 ) . In their experiment , it will be recalled , positive , negative , and neutral communicators gave speeches on juvenile delinquency . At ...
Página 42
Arthur Robert Cohen. 4 PERSONALITY PREDISPOSITIONS AND PERSUASIVE COMMUNICATIONS THE PRECEDING chapters have dealt with characteristics of the communication and of the communicator . The present chapter turns to the question of audience ...
Arthur Robert Cohen. 4 PERSONALITY PREDISPOSITIONS AND PERSUASIVE COMMUNICATIONS THE PRECEDING chapters have dealt with characteristics of the communication and of the communicator . The present chapter turns to the question of audience ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication