Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 25
Página xi
... characteristics of the communicator . Next are considered the structure of re- wards and punishments that affect the persuasiveness of a com- munication and the role played by the personality characteristics of the person toward whom ...
... characteristics of the communicator . Next are considered the structure of re- wards and punishments that affect the persuasiveness of a com- munication and the role played by the personality characteristics of the person toward whom ...
Página 11
... characteristics of a person not known to the subjects . One block contained information about an introverted person , the other block contained items charac- teristic of an extraverted person ; for some subjects the order was ...
... characteristics of a person not known to the subjects . One block contained information about an introverted person , the other block contained items charac- teristic of an extraverted person ; for some subjects the order was ...
Página 23
... characteristics of the communicator has centered on situations in which the effects are attributable to one clear - cut source , the communicator , and in which the major characteristic investigated has been the communicator's ...
... characteristics of the communicator has centered on situations in which the effects are attributable to one clear - cut source , the communicator , and in which the major characteristic investigated has been the communicator's ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication