Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 48
... Cognitive Needs , Cognitive Style , and Ambiguity of Communication A somewhat different approach to the problem of individual differences stresses the role of cognitive factors in attitude change . These factors have to do with the way ...
... Cognitive Needs , Cognitive Style , and Ambiguity of Communication A somewhat different approach to the problem of individual differences stresses the role of cognitive factors in attitude change . These factors have to do with the way ...
Página 51
... cognitive style , we could arrive at a far more detailed picture of the relationship between personality predispositions and attitude change . An attempt to specify cognitive style requires distinguishing between it and cognitive need ...
... cognitive style , we could arrive at a far more detailed picture of the relationship between personality predispositions and attitude change . An attempt to specify cognitive style requires distinguishing between it and cognitive need ...
Página 53
... cognitive clarity , and cognitive style . Baron's experiment also represents another advance over earlier experiments ( Cohen , 1957 ; Kelman & Cohler , 1959 ) . As a result of a thorough review of the conceptual dimensions involved in ...
... cognitive clarity , and cognitive style . Baron's experiment also represents another advance over earlier experiments ( Cohen , 1957 ; Kelman & Cohler , 1959 ) . As a result of a thorough review of the conceptual dimensions involved in ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication