Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 19
Página 10
... commitment to the statement of their first opinion may have reinforced their acceptance of the first communication . 2. Public commitment is a significant factor in the effects of primacy and recency . If , after hearing only one side ...
... commitment to the statement of their first opinion may have reinforced their acceptance of the first communication . 2. Public commitment is a significant factor in the effects of primacy and recency . If , after hearing only one side ...
Página 96
... commitment . The results of these experiments involving choice all show that attitude change supporting an inconsistent commitment increases as the degree of choice in making the commitment increases . Thus they have many implications ...
... commitment . The results of these experiments involving choice all show that attitude change supporting an inconsistent commitment increases as the degree of choice in making the commitment increases . Thus they have many implications ...
Página 155
... commitment and , 92-93 ; compli- ance and , 90-92 ; conformity and , 116 ; dissonance and , 90-92 ; per- suasibility and , 43-48 ; social at- titudes and , 55-56 Personality and Persuasibility , 43 , 48 personality predispositions , 42 ...
... commitment and , 92-93 ; compli- ance and , 90-92 ; conformity and , 116 ; dissonance and , 90-92 ; per- suasibility and , 43-48 ; social at- titudes and , 55-56 Personality and Persuasibility , 43 , 48 personality predispositions , 42 ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication