Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 1
... concern with the psychological processes involved in the individual expression of attitudes and the pattern of stimulus conditions under which responses show change . Since the 1930's there has been an increasing concern with the basic ...
... concern with the psychological processes involved in the individual expression of attitudes and the pattern of stimulus conditions under which responses show change . Since the 1930's there has been an increasing concern with the basic ...
Página 29
... concerns the amount of change of opinion advocated by the communicator . Hovland ( 1959 ) makes the following generalizations based on a review of relevant re- search : under conditions where there is some ambiguity about ...
... concerns the amount of change of opinion advocated by the communicator . Hovland ( 1959 ) makes the following generalizations based on a review of relevant re- search : under conditions where there is some ambiguity about ...
Página 42
... concerns general persuasibility . Is there a general trait of persuasibility which promotes acceptance of persuasive communications no matter what the topic or is- sue ? The second area concerns differential susceptibility to various ...
... concerns general persuasibility . Is there a general trait of persuasibility which promotes acceptance of persuasive communications no matter what the topic or is- sue ? The second area concerns differential susceptibility to various ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimuli subjects theory tion tive tude change two-sided communication