Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 102
... Decision What implications do decisions made within a group have for behavior outside the group ? Much of the civic and community activity undertaken in our society is based on the assumption that groups can mobilize individual activity ...
... Decision What implications do decisions made within a group have for behavior outside the group ? Much of the civic and community activity undertaken in our society is based on the assumption that groups can mobilize individual activity ...
Página 103
... decision or no decision , degree of consensus arrived at in the group , degree of publicity at- tached to the decision . A study by Bennett ( 1955 ) attempts to distinguish the relative contributions of various factors . In her ...
... decision or no decision , degree of consensus arrived at in the group , degree of publicity at- tached to the decision . A study by Bennett ( 1955 ) attempts to distinguish the relative contributions of various factors . In her ...
Página 104
... decision in influencing action . Thus , how the decision is related to future action is important , and a high degree of consensus on a new decision is effective in increasing the probability that it will be carried out . Bennett's ...
... decision in influencing action . Thus , how the decision is related to future action is important , and a high degree of consensus on a new decision is effective in increasing the probability that it will be carried out . Bennett's ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication