Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 26
Página 82
... discrepant request insofar as attitudes are affected . Through its specification of the ratio of dissonant to consonant cognitions , it can identify the magnitude of the dissonance resulting from engaging in discrepant be- havior ; in ...
... discrepant request insofar as attitudes are affected . Through its specification of the ratio of dissonant to consonant cognitions , it can identify the magnitude of the dissonance resulting from engaging in discrepant be- havior ; in ...
Página 87
... discrepant commitment ( less reward ) increases dissonance and consequent attitude change . The Effects of Justification The analysis of reasons for and against discrepant behavior suggested by the theory of dissonance applies not only ...
... discrepant commitment ( less reward ) increases dissonance and consequent attitude change . The Effects of Justification The analysis of reasons for and against discrepant behavior suggested by the theory of dissonance applies not only ...
Página 95
... discrepant act or stand . In general , the data support the assumption that variations in choice in taking a stand discrepant from one's attitudes pro- duce variations in attitudinal change toward that discrepant position ; the greater ...
... discrepant act or stand . In general , the data support the assumption that variations in choice in taking a stand discrepant from one's attitudes pro- duce variations in attitudinal change toward that discrepant position ; the greater ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication