Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 67
... disliked sources . If the Tribune is admired , then attitudes toward abstract art change in a positive direction if the Tribune is seen to favor abstract art . On the other hand , if Taft is despised , his advocacy of an accelerated ...
... disliked sources . If the Tribune is admired , then attitudes toward abstract art change in a positive direction if the Tribune is seen to favor abstract art . On the other hand , if Taft is despised , his advocacy of an accelerated ...
Página 68
... disliked , the change of attitude toward an issue is in the positive direction when the bond is dissociative - when it is clear that the source has re- pudiated the object . Similarly , when a source that is admired repudiates an object ...
... disliked , the change of attitude toward an issue is in the positive direction when the bond is dissociative - when it is clear that the source has re- pudiated the object . Similarly , when a source that is admired repudiates an object ...
Página 91
... disliked act for someone who is nasty , envious , cold , and cruel , and if for some reason we do , we should experience greater dissonance and thus greater attitude change toward the discrepant position we have upheld . Thus we arrive ...
... disliked act for someone who is nasty , envious , cold , and cruel , and if for some reason we do , we should experience greater dissonance and thus greater attitude change toward the discrepant position we have upheld . Thus we arrive ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication