Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 16
Página 16
... emotional " versus " rational " appeals , and that very few experimental studies have tested the effects of particular kinds of content in arousing particular kinds of motives . One reason for this paucity of data is the fact that it is ...
... emotional " versus " rational " appeals , and that very few experimental studies have tested the effects of particular kinds of content in arousing particular kinds of motives . One reason for this paucity of data is the fact that it is ...
Página 17
... emotional tension aroused during the communication is sufficiently intense to constitute a state of drive and ( 2 ) acceptance of the recommended attitude leads to the reduction of tension ( Hovland et al . , 1953 , pp . 61f . ) . Thus ...
... emotional tension aroused during the communication is sufficiently intense to constitute a state of drive and ( 2 ) acceptance of the recommended attitude leads to the reduction of tension ( Hovland et al . , 1953 , pp . 61f . ) . Thus ...
Página 22
... emotional appeals which arouse sympathy , affection , elation , satisfaction , or other " positive " emotions . While the threatening communication may have many implications for other types of propaganda , a question remains for ...
... emotional appeals which arouse sympathy , affection , elation , satisfaction , or other " positive " emotions . While the threatening communication may have many implications for other types of propaganda , a question remains for ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication