Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 94
... evaluation , but some were told that they had been assigned to give one of the two kinds of evaluation according to whether they were odd - numbered or even - numbered subjects , while others were told that they could give either a ...
... evaluation , but some were told that they had been assigned to give one of the two kinds of evaluation according to whether they were odd - numbered or even - numbered subjects , while others were told that they could give either a ...
Página 113
... evaluation of abilities and opinions , and provides a framework for understanding how at- titudes are changed through social influence . Festinger begins with the basic assumption that there exists in the human organ- ism a drive to ...
... evaluation of abilities and opinions , and provides a framework for understanding how at- titudes are changed through social influence . Festinger begins with the basic assumption that there exists in the human organ- ism a drive to ...
Página 114
... evaluation , a person will be less attracted to situations in which others are very divergent from him in opinions . The ex- istence of differing opinions in a group is thus likely to lead to action by the members to reduce the ...
... evaluation , a person will be less attracted to situations in which others are very divergent from him in opinions . The ex- istence of differing opinions in a group is thus likely to lead to action by the members to reduce the ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication