Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 5
Página 6
... strategy will invariably be superior . A number of factors are involved : the kind of communicator ( whether he is trustworthy , an expert , or 6 ATTITUDE CHANGE AND SOCIAL INFLUENCE The Effects of Stating a Conclusion.
... strategy will invariably be superior . A number of factors are involved : the kind of communicator ( whether he is trustworthy , an expert , or 6 ATTITUDE CHANGE AND SOCIAL INFLUENCE The Effects of Stating a Conclusion.
Página 29
... expert , but also on whether he is fat , sloppy , neat , ugly , hand- some , a poor athlete , or a member of a minority group . This generalization reflects people's tendencies to make use of all the information they possess about a ...
... expert , but also on whether he is fat , sloppy , neat , ugly , hand- some , a poor athlete , or a member of a minority group . This generalization reflects people's tendencies to make use of all the information they possess about a ...
Página 123
... experts , authorities , and family and friends . Janis emphasizes the importance of the proper dosage of fear- arousing stimuli ; he notes the superior effectiveness of moderate as against strong fear - appeals and concludes that the ...
... experts , authorities , and family and friends . Janis emphasizes the importance of the proper dosage of fear- arousing stimuli ; he notes the superior effectiveness of moderate as against strong fear - appeals and concludes that the ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication