Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 32
Página 5
... facts in support of the " other side " leads to less change of attitude when the facts are unfamiliar to the subjects , but ... fact that knowledge about the effect of interpersonal and group processes implies that such processes may be ...
... facts in support of the " other side " leads to less change of attitude when the facts are unfamiliar to the subjects , but ... fact that knowledge about the effect of interpersonal and group processes implies that such processes may be ...
Página 26
... fact that the irrelevant stimulus in the second may have led to some distraction , presumably caused subjects to be less motivated to erect defenses against the communicator and the communication and therefore to be more influenced by ...
... fact that the irrelevant stimulus in the second may have led to some distraction , presumably caused subjects to be less motivated to erect defenses against the communicator and the communication and therefore to be more influenced by ...
Página 107
... fact that where there is complete darkness , as in a closed room or out- doors when there is no moon , a single small point of light ap- pears to move erratically in all directions . Thus it is possible to present an objectively stable ...
... fact that where there is complete darkness , as in a closed room or out- doors when there is no moon , a single small point of light ap- pears to move erratically in all directions . Thus it is possible to present an objectively stable ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication