Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 14
Página 66
... favorable assertion about increasing in- come taxes , which we abhor , the most general pressure on us would have been to evaluate Kennedy less favorably and to view the prospect of a rise in income taxes more favorably . In effect , if ...
... favorable assertion about increasing in- come taxes , which we abhor , the most general pressure on us would have been to evaluate Kennedy less favorably and to view the prospect of a rise in income taxes more favorably . In effect , if ...
Página 84
Arthur Robert Cohen. subjects were least likely to change their attitudes to become more favorable toward Negroes , observers next most likely , and role - players most apt to show favorable attitude change . While the general reasons ...
Arthur Robert Cohen. subjects were least likely to change their attitudes to become more favorable toward Negroes , observers next most likely , and role - players most apt to show favorable attitude change . While the general reasons ...
Página 97
... favorable attitudes toward the discussion and the group mem- bers . The more embarrassing or painful the test required in order to get into the group , the greater the dissonance created and the more favorable should be the attitude ...
... favorable attitudes toward the discussion and the group mem- bers . The more embarrassing or painful the test required in order to get into the group , the greater the dissonance created and the more favorable should be the attitude ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication