Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 7
Página 2
... idea that the war with Japan would be a long one ; the talk included much factual material stressing Japan's strength . The other experimental group was given a communication which contained the same material plus an additional four ...
... idea that the war with Japan would be a long one ; the talk included much factual material stressing Japan's strength . The other experimental group was given a communication which contained the same material plus an additional four ...
Página 39
... ideas . ” A final measure of attitude indicated that subjects whose verbal behavior was praised changed their attitudes toward the position they had presented . A later experiment by Scott ( 1959b ) showed that subjects who debated an ...
... ideas . ” A final measure of attitude indicated that subjects whose verbal behavior was praised changed their attitudes toward the position they had presented . A later experiment by Scott ( 1959b ) showed that subjects who debated an ...
Página 66
... idea of a farm pro- gram which decreased subsidies to farmers . But once an associa- tive bond linked President ... ideas we are against and support ideas we are for . If the existence of incongruity results in pressure to reduce it ...
... idea of a farm pro- gram which decreased subsidies to farmers . But once an associa- tive bond linked President ... ideas we are against and support ideas we are for . If the existence of incongruity results in pressure to reduce it ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimuli subjects theory tion tive tude change two-sided communication