Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página iii
... impact on Cohen . In this intellectual environment Cohen combined these points of view with his own talent and ability to emerge as a theoreti- cally creative , methodologically sophisticated , and highly knowl- edgeable social ...
... impact on Cohen . In this intellectual environment Cohen combined these points of view with his own talent and ability to emerge as a theoreti- cally creative , methodologically sophisticated , and highly knowl- edgeable social ...
Página vii
... impact on Cohen . In this intellectual environment Cohen combined these points of view with his own talent and ability to emerge as a theoreti- cally creative , methodologically sophisticated , and highly knowl- edgeable social ...
... impact on Cohen . In this intellectual environment Cohen combined these points of view with his own talent and ability to emerge as a theoreti- cally creative , methodologically sophisticated , and highly knowl- edgeable social ...
Página 122
... impact of subsequent information . From similar experiments the general principle of inocula- tion has emerged in some detail . The analogy to the medical situation is clear : just as we develop the resistance to disease of a person ...
... impact of subsequent information . From similar experiments the general principle of inocula- tion has emerged in some detail . The analogy to the medical situation is clear : just as we develop the resistance to disease of a person ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication