Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 37
Página 27
... important with regard to the persuasiveness of a communication . If the propagandistic effect is perceived as unfair , however , the resulting increases in counteracting responses and the decrement in attention and acceptance may lead ...
... important with regard to the persuasiveness of a communication . If the propagandistic effect is perceived as unfair , however , the resulting increases in counteracting responses and the decrement in attention and acceptance may lead ...
Página 74
... importance , or both , of dissonant elements com- pared to consonant elements , or he may reduce the importance of all relevant elements together . It should be noted that propo- sitions about the magnitude of dissonance can be tested ...
... importance , or both , of dissonant elements com- pared to consonant elements , or he may reduce the importance of all relevant elements together . It should be noted that propo- sitions about the magnitude of dissonance can be tested ...
Página 104
... important , and a high degree of consensus on a new decision is effective in increasing the probability that it will ... importance , it did not appear to play so large a role as the discussion itself . Although these findings appear to ...
... important , and a high degree of consensus on a new decision is effective in increasing the probability that it will ... importance , it did not appear to play so large a role as the discussion itself . Although these findings appear to ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication