Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
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Página 7
... issue ( whether or not it is “ ego - in- volving , " how complex it is ) , and the degree of explicitness with which the conclusion is actually drawn . Research to be presented later ( see Ch . 2 ) deals with the effects of credibility ...
... issue ( whether or not it is “ ego - in- volving , " how complex it is ) , and the degree of explicitness with which the conclusion is actually drawn . Research to be presented later ( see Ch . 2 ) deals with the effects of credibility ...
Página 10
... issue , a listener makes a response which publicly in- dicates his position on the issue , the result is a primacy effect . Without telling the subjects that they would later hear the other side of a controversial issue , the ...
... issue , a listener makes a response which publicly in- dicates his position on the issue , the result is a primacy effect . Without telling the subjects that they would later hear the other side of a controversial issue , the ...
Página 27
... issue will affect the communicator's real purpose of changing the audience's opin- ions on another , unrelated issue . In other words , if the source is trustworthy , does his siding with the audience on one issue lead to greater ...
... issue will affect the communicator's real purpose of changing the audience's opin- ions on another , unrelated issue . In other words , if the source is trustworthy , does his siding with the audience on one issue lead to greater ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication