Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 16
... kinds of content in arousing particular kinds of motives . One reason for this paucity of data is the fact that it is often difficult in this kind of study to identify clearly the effective stimuli ; there are few clear - cut criteria ...
... kinds of content in arousing particular kinds of motives . One reason for this paucity of data is the fact that it is often difficult in this kind of study to identify clearly the effective stimuli ; there are few clear - cut criteria ...
Página 43
... kinds of people who receive it and then to a third which is topic - bound in the sense that specific personality predispositions are assumed to have implications for specific kinds of attitude . Personality and Persuasibility In their ...
... kinds of people who receive it and then to a third which is topic - bound in the sense that specific personality predispositions are assumed to have implications for specific kinds of attitude . Personality and Persuasibility In their ...
Página 49
... kinds of people is called a difference in cognitive style . Many cognitive styles have been tentatively identified ... kind of differentiation along this line involves the need to acquire knowledge : at one ex- treme , there are people ...
... kinds of people is called a difference in cognitive style . Many cognitive styles have been tentatively identified ... kind of differentiation along this line involves the need to acquire knowledge : at one ex- treme , there are people ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication