Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 26
Página iv
... learning theory different from that Cohen had at Michigan , gave him greater critical insight into the field . There was , and is , probably no one who came closer to combining within him- self all the major strengths and traditions in ...
... learning theory different from that Cohen had at Michigan , gave him greater critical insight into the field . There was , and is , probably no one who came closer to combining within him- self all the major strengths and traditions in ...
Página viii
... learning theory different from that Cohen had at Michigan , gave him greater critical insight into the field . There was , and is , probably no one who came closer to combining within him- self all the major strengths and traditions in ...
... learning theory different from that Cohen had at Michigan , gave him greater critical insight into the field . There was , and is , probably no one who came closer to combining within him- self all the major strengths and traditions in ...
Página 13
... learning , and in successive equal time intervals we forget proportionately less and less of what is left . Thus , of two associations equally strong at a given mo- ment , the older will decay less rapidly . From the properties of the ...
... learning , and in successive equal time intervals we forget proportionately less and less of what is left . Thus , of two associations equally strong at a given mo- ment , the older will decay less rapidly . From the properties of the ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication