Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 54
Página 12
... less desirable ones , than when the less desirable ones come first . McGuire found that the communicator elicited more agreement with his views when his earlier communications were reward- ing for the subject . McGuire's hypothesis is ...
... less desirable ones , than when the less desirable ones come first . McGuire found that the communicator elicited more agreement with his views when his earlier communications were reward- ing for the subject . McGuire's hypothesis is ...
Página 85
... less you actually change your attitudes in the direction of believing the worth of the posi- tion you took ; the less reward , the more change . This proposition was first tested experimentally by Kelman ( 1953 ) ; though he did not ...
... less you actually change your attitudes in the direction of believing the worth of the posi- tion you took ; the less reward , the more change . This proposition was first tested experimentally by Kelman ( 1953 ) ; though he did not ...
Página 106
... less under the influence of others . Everyone will “ conform ” under some conditions ; the problem for investi- gation is to determine the group , situational , and personality factors making for more or less acceptance of influence ...
... less under the influence of others . Everyone will “ conform ” under some conditions ; the problem for investi- gation is to determine the group , situational , and personality factors making for more or less acceptance of influence ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication