Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
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Página 47
... of the research suggests that it is , the degree of re- lationship is not great enough for measures of persuasibility based on face - to - face situations to be of much help in predict- ing responsiveness to the mass media or vice versa ...
... of the research suggests that it is , the degree of re- lationship is not great enough for measures of persuasibility based on face - to - face situations to be of much help in predict- ing responsiveness to the mass media or vice versa ...
Página 117
... mass media and other people ; they are attuned to the appeals current in the mass me- dia and in turn interpret those appeals to the members of their social groups . Thus ideas flow from television , radio , and the printed page to ...
... mass media and other people ; they are attuned to the appeals current in the mass me- dia and in turn interpret those appeals to the members of their social groups . Thus ideas flow from television , radio , and the printed page to ...
Página 128
... of sig- nificant determinants of resistance to persuasion . Like any good research endeavor , it raises more questions than it answers . When we consider the constant bombardment almost all of us receive from the mass media , we see the ...
... of sig- nificant determinants of resistance to persuasion . Like any good research endeavor , it raises more questions than it answers . When we consider the constant bombardment almost all of us receive from the mass media , we see the ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication