Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 4
Página 47
... mass media the same as susceptibility to interpersonal influence ? While some of the research suggests that it is ... mass media or vice versa . Obviously , further research is needed . Another question is whether we can generalize from ...
... mass media the same as susceptibility to interpersonal influence ? While some of the research suggests that it is ... mass media or vice versa . Obviously , further research is needed . Another question is whether we can generalize from ...
Página 117
... mass media and other people ; they are attuned to the appeals current in the mass me- dia and in turn interpret ... research on group influence and the importance of measures of connections between persons within a given group . The result ...
... mass media and other people ; they are attuned to the appeals current in the mass me- dia and in turn interpret ... research on group influence and the importance of measures of connections between persons within a given group . The result ...
Página 128
... research that has been mentioned throughout this book . With special reference to inoc- ulation , as we pursue the ... mass media , we see the importance of this kind of research . By examining a number of factors underlying the process ...
... research that has been mentioned throughout this book . With special reference to inoc- ulation , as we pursue the ... mass media , we see the importance of this kind of research . By examining a number of factors underlying the process ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication