Attitude Change Social InflBasic Books, 1964 M01 21 - 156 páginas |
Dentro del libro
Resultados 1-3 de 28
Página 41
... measured on their atti- tudes toward camping and woodcraft and also on their valua- tion of their membership in the troop . When an outside adult later criticized the Scouts ' emphasis on camping and woodcraft , those who valued their ...
... measured on their atti- tudes toward camping and woodcraft and also on their valua- tion of their membership in the troop . When an outside adult later criticized the Scouts ' emphasis on camping and woodcraft , those who valued their ...
Página 45
... measured by projective tests two groups of defenses , the avoidance defenses ( reaction formation , repression , and denial ) and expressive defenses ( projection and regression ) . He suggests that persons of low self - esteem are ...
... measured by projective tests two groups of defenses , the avoidance defenses ( reaction formation , repression , and denial ) and expressive defenses ( projection and regression ) . He suggests that persons of low self - esteem are ...
Página 124
... measured to test the direct strengthen- ing effects of the communications . In the second session , the subjects were then exposed to strong counterarguments regard- ing beliefs some of which had been defended and some of which had not ...
... measured to test the direct strengthen- ing effects of the communications . In the second session , the subjects were then exposed to strong counterarguments regard- ing beliefs some of which had been defended and some of which had not ...
Contenido
THE COMMUNICATION | 1 |
The Effects of Order of Presentation | 8 |
Types of Appeal | 16 |
Derechos de autor | |
Otras 17 secciones no mostradas
Términos y frases comunes
Abnormal and Social abstract art acceptance ambiguous appeals arguments arousal atti attitudinal audience beliefs Brehm castration anxiety change of attitude cognitive clarity cognitive dissonance cognitive style Cohen commitment communica communicator's conclusion conformity consistent counterarguments degree direction discrepant behavior discussion disliked dissonance and consequent evaluation expectations experiment experimental exposure factors favor fear-appeals feelings given greater the dissonance Hovland hypothesis important inconsistency increase individual investigators issue Janis jects Journal of Abnormal judgments Katz Kelley Kelman learning Leon Festinger less magnitude of dissonance mass media McGuire measured ments motives munication need for cognitive negative normative one's person persuasive communications Philip Zimbardo position presented primacy effect processes reaction formation recency effect reduce relationship relevant resistance responses rewards role Sarnoff self-esteem side situation sleeper effect social groups social influence Social Psychology sonance stimulus subjects theory tion tive tude change two-sided communication